A bias is a genuine limitation in our thinking. It is not deliberate, but rather a flaw in judgement that arises from our tendency to be subjective, from errors of memory, from too much information, from limited understanding, from our need to decide or act quickly, etc. 

Bias may lead to poor choices, as well as false beliefs and unfounded expectations.

Bias draw us to details that confirm our existing beliefs rather than looking for information that disprove our beliefs. It also makes us look for patterns even when being exposed to sparse unrelated data.


Can you spot an image?

Look at the picture below for 20 seconds. Can you spot any shapes, figures or objects?


Click on "Reveal" to check your answers.